Selected work

Real clients, real scope

Every engagement below shipped. I describe scope and deliverables rather than quoting performance figures I cannot show you the analytics for — ask on a call and I will walk you through the numbers I do have, with references.

50clients supported

50sites & funnels shipped

10industries served

6years experience

Case studies

What was actually delivered

Thirteen engagements across fashion, real estate, financial services, automotive and professional services — the situation each client came in with, and what shipped. Tap any image to open it full size.

Luxury fashion · Spain & EU

DreamCatcher Ibiza

Storefront, wholesale channel and seasonal campaigns

The situation. A boutique selling beautifully in person had no way to sell to wholesale buyers online, and every seasonal campaign was being improvised from scratch.

What I did. Built the private B2B wholesale catalogue and application page on Shopify, then the campaign machinery around it — SS27 buying-days invitation with an RSVP flow, the FW26 First Look invitation set, campaign emails, a documented Instagram grid system, and an ambassador programme with in-store tracking.

B2B wholesale catalogue
Invitation + RSVP flow
Campaign email programme
Ambassador platform

Luxury accessories · US & Italy

Beltori & BYMORA USA

Two brand systems and a social relaunch

The situation. A US distributor and the consumer belt brand it created were posting daily with no documented identity between them, and the B2B prospect list had never been checked.

What I did. Wrote ten-page brand guidelines for each brand — palette, type, photography and voice — then designed thirteen campaign posts and a social relaunch kit built entirely on those rules. Vetted the 87-company prospect list into tiers and flagged the roughly 45 per cent that were unusable.

2 × brand guidelines
13 campaign posts
Prospect list vetted

Real estate · US

Maryland Cash Buyer

Website, brand book and long-tail SEO plan

The situation. A Baltimore home-buying business needed to reach people facing foreclosure and probate without sounding like every other cash-offer site.

What I did. Built the site, then wrote the seven-page brand book behind it — positioning, voice rules, a write-this-not-that table, a banned-language list and the full palette — plus a long-tail SEO plan targeting the searches those sellers actually make.

Full website build
7-page brand book
Long-tail SEO plan

Professional services · US

The Prosper Notary

Website and CRM funnels

The situation. A notary and apostille business was taking every enquiry by phone, with nothing capturing the people who visited outside office hours.

What I did. Built the site and the CRM funnels behind it — service pages, quote and booking forms, pipelines and automated follow-up — and wrote the page-by-page copy so the site sells while nobody is answering.

Website build
CRM funnels
Page-by-page copy

Directory platform · US

Notary Lotus

Visibility platform and member support

The situation. A directory helping notaries get found needed its own front end to make the case, and a support process that did not depend on one person answering everything.

What I did. Handled the platform front end and the visibility messaging, built the FAQ and support workflow, and documented the brand rules — including what the platform must never promise members.

Platform front end
Support workflow
Documented brand rules

Automotive retail · US

Chrome Lot

Brand system, collateral and reporting

The situation. A growing dealership had a logo and little else. No consistent look across print, social or direct mail, and no regular read on whether the marketing was working.

What I did. Built the brand style guide, then produced everything that runs on it: business cards, a marketing postcard, a two-sided thank-you postcard, brand hero imagery, and a recurring social media report so performance stopped being guesswork.

Full brand style guide
6+ collateral pieces
Recurring reporting

Automotive retail · US

Top Line Auto

Ongoing social graphics program

The situation. Posting was ad hoc. Each graphic looked like it came from a different business, which made an established dealership read as a smaller one.

What I did. Set up a repeatable template system and produced the campaign run from it — indoor showroom banners, nationwide shipping graphics and follow-us creative — so every post is recognizably the same brand.

Template system
Multi-campaign run
Consistent brand

Automotive · US

Autos Felix

Full dealership website

The situation. The dealership needed a real website with live inventory, serving a customer base that switches between English and Spanish.

What I did. Designed and built the full site with inventory management and bilingual content throughout, so the same listing works for both audiences without a separate site to maintain.

Inventory management
Bilingual build
Custom design

Sports & training · US

GotBetterNYC

Training platform with booking

The situation. A youth football training brand was taking bookings manually, and its social content was not converting attention into sessions.

What I did. Built the athletic training platform with booking built in, then produced carousel content designed around the same funnel so the audience had somewhere to land.

Booking system
Platform build
Matching content

Automotive luxury · US

Karma DFW

Premium dealership site

The situation. A luxury dealership was presenting inventory in a way that undercut the price point it was asking for.

What I did. Built the site around premium branding and an inventory showcase that treats each vehicle as a considered purchase rather than a listing in a grid.

Premium branding
Inventory showcase
Custom build

Financial services · US

Platinum Capital Advisors

Campaign collateral

The situation. The team needed field-ready marketing for open house events that matched the firm's positioning rather than looking like generic property flyers.

What I did. Produced open house campaign collateral built on the firm's brand, designed to make mortgage financing feel approachable at the point where buyers actually decide.

Event collateral
On-brand design
Field-ready

Health & AI · US

Madrigal Weight Loss & ProfitFlow AI

Websites for regulated and technical niches

The situation. A wellness clinic and an AI automation agency — two very different audiences, both needing sites that build trust quickly in a skeptical market.

What I did. Built both sites around credibility first: clear service explanation, straightforward next steps, and no overclaiming in categories where overclaiming is what buyers have learned to distrust.

2 sites delivered
Trust-led structure
Clear conversion path

CRM & funnels · US

GoHighLevel builds

Six funnel builds

The situation. Multiple clients needed lead capture and follow-up that ran without someone remembering to do it.

What I did. Built six GoHighLevel funnels across different businesses — capture, pipeline and automated follow-up — documented so each team can run and adjust them in-house.

6 funnels built
Automated follow-up
Documented handover

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How it runs

The same four steps every time

No surprises, no scope creep, and nothing that only works while I am still around.

01 Scope We agree exactly what ships, in writing, before anything starts.

02 Build You see work in progress, not a reveal at the end.

03 Handover You own every file and account, and it is documented.

04 Support Ongoing help if you want it, no lock-in if you do not.

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