Selected work
A good deal of my work is white-label or under NDA, so several of these are described without naming the client. I am happy to go through specifics, with references, on a call.
Signage & branding · UK
The problem. A growing signage company was losing enquiries in a shared inbox with no consistent reply process.
What I did. Documented the enquiry-to-mockup workflow end to end, standardised quote formatting and reply structure, and built the triage rules the sales team now works from daily.
E-commerce · US
The problem. A specialist retailer had a product range that was not translating into a coherent storefront.
What I did. Built out the catalogue, launched a sub-brand with its own identity and logo, and restructured page copy around a single clear positioning line.
Financial services · US
The problem. An advisory firm had a brand that existed as a logo file and nothing else.
What I did. Recreated the brand to spec, then produced the decks, handouts and campaign assets the team now uses in the field, all built on one reusable template.
Luxury retail · EU
The problem. A boutique brand needed a B2B ordering path that stayed invisible to retail customers.
What I did. Stood up a private catalogue and application flow, then designed a repeatable social grid system so content stopped being a weekly scramble.
Professional services · US
The problem. The team was running sales from a spreadsheet nobody trusted or updated.
What I did. Designed a single-table CRM with a live scorecard tracking activity against a weekly goal, so the number was visible before the month ended rather than after.
Home services · US
The problem. A local operator was paying for ads that were generating the wrong kind of call.
What I did. Rebuilt the site templates, then audited the campaign, added negative keywords and cut the spend that was drawing unqualified enquiries.
Ask about any project on this page and I will walk you through the scope, the timeline, what it cost, and what I would do differently.
A free 15-minute call. We map where your time is going, and I tell you honestly whether I am the right person for it.