Pricing

Simple, transparent pricing

Choose the plan that fits where the business is now. No hidden fees, no long-term contracts, and you can scale up or down as the quarter demands. All figures in USD.

Limited offer Full-time support, 160 hours a month, for $1,999 instead of $2,439. For new clients who start before 30 September 2026. Claim this offer

Monthly retainers

Ongoing support

Six tiers, from a few hours a week to a full-time assistant embedded in your team. Most people start on Professional at $469 a month, which covers social, design, website upkeep and CRM together.

Launch

$109/ month

5 hours · a risk-free way to start

  • Email triage and inbox cleanup
  • Calendar and meeting prep
  • Light social media scheduling
  • Bi-weekly check-ins
What Launch covers
Who it suits
A founder who is drowning in admin but not ready to hand over much yet. Five hours is roughly an hour a day, four days a week.
A typical month
Inbox triage and cleanup, calendar and meeting prep, a handful of scheduled social posts, and a check-in every fortnight.
What it will not cover
Design projects, a website build or a CRM setup. There is not enough time in five hours to do those properly, and I would rather say so than half-do it.
Getting started
Most people take the trial week first at the same price, then roll into Launch if it fits.
Choose Launch

Basic

$209/ month

10 hours a month · for a steady weekly rhythm

  • Everything in Launch
  • Social media scheduling
  • Basic graphic design
  • Weekly reporting
  • 48-hour turnaround
What Basic covers
Who it suits
A business with a steady weekly rhythm that needs someone reliable rather than someone occasional.
A typical month
Everything in Launch, plus social media scheduling, basic graphic design and a weekly report. Turnaround on requests is 48 hours.
What it will not cover
Full campaign design or website work. Those sit better in Professional or as a fixed-price project.
Getting started
Scope goes in writing first, then a shared task board and a set time each week.
Choose Basic
Most popular

Professional

$469/ month

25 hours a month · the most common starting point

  • Everything in Basic
  • Full social media management
  • Custom graphic design
  • Website maintenance
  • CRM management
  • Monthly analytics report
  • Priority communication
What Professional covers
Who it suits
The most common starting point. A business that wants marketing genuinely handled rather than supervised.
A typical month
Full social media management, custom graphic design, website maintenance, CRM management and a monthly analytics report. Priority on responses.
What it will not cover
A new website or CRM built from scratch. That is quoted separately so you are not paying a retainer while it is being built.
Getting started
A short call to map where the time is currently going, then the plan in writing before anything starts.
Choose Professional

Enterprise

$885/ month

50 hours a month · roughly three days a week

  • Everything in Professional
  • Complete brand management
  • Video editing and reels
  • Website development
  • Workflow automation
  • Dedicated project manager
  • Custom integrations
What Enterprise covers
Who it suits
Roughly three days a week. A business with enough moving parts that it needs a proper delivery rhythm, not ad hoc requests.
A typical month
Everything in Professional, plus a dedicated project manager, deeper campaign work and custom integrations across your tools.
How the time is planned
We plan a month ahead rather than working from a queue, so the hours go on what actually matters that month.
Getting started
Usually begins with a scoping call and a first month planned in advance.
Choose Enterprise

Scale

$1,359/ month

80 hours · for teams running at full speed

  • Two senior virtual assistants
  • Dedicated senior project manager
  • Full marketing and ops execution
  • Custom dashboards and weekly QBR
  • Same-day priority response
  • Quarterly strategy session
What Scale covers
Who it suits
Teams running at full speed who need capacity across admin, creative and systems at the same time.
A typical month
Two senior assistants, a dedicated senior project manager, full marketing and ops execution, custom dashboards and a weekly business review.
Response times
Same-day priority response, plus a quarterly strategy session to reset priorities.
Getting started
This one always starts with a call. It is too much scope to agree over email.
Choose Scale
Limited offer

Full-time

$2,439$1,999/ month

160 hours a month · a dedicated assistant · offer ends 30 September 2026

  • A dedicated assistant, 40 hours a week
  • Fully embedded in your team and tools
  • Everything in Scale, without the hour ceiling
  • Daily standups and weekly reporting
  • Same-day priority response
  • Quarterly strategy session
What Full-time covers
Who it suits
A business that needs a person, not a service. Forty hours a week, embedded in your team and your tools.
A typical month
Everything in Scale without the hour ceiling, plus daily standups and weekly reporting.
The current offer
New clients starting before 30 September 2026 pay $1,999 a month instead of $2,439. The price holds for as long as you stay on the plan.
Getting started
A call first, then a two-week onboarding where I learn your systems and document them as I go.
Choose Full-time
Start with a paid trial weekTry the work before committing to a retainer. No contract to sign.
You only pay for hours deliveredTime is tracked and visible to you. Unused hours are never billed.
No lock-in, pause anytimeMonth to month. Pause for a quiet season and pick it back up.
Scope agreed before anything startsPrice and deliverables in writing first, so there are no surprise invoices.

Why a virtual assistant

The real cost of hiring

Salary is the part everyone budgets for. These are the parts they forget.

Typical annual cost of one full-time US-based hire, versus retained support.
Expense categoryUS-based employeeVirtual assistant
Annual salary$45,000 – $65,000$1,308 – $23,988
Health insurance$6,000 – $12,000$0
Payroll taxes (7.65%)$3,442 – $4,972$0
Office space and equipment$3,000 – $8,000$0
Paid time off (15 days)$2,596 – $3,750$0
Training and onboarding$2,000 – $5,000$0
Software and tools$1,200 – $3,000$0 — included
Workers' comp insurance$500 – $1,500$0
Total annual cost$63,738 – $103,222$23,988 max

Save up to

$79,234

per year against a full-time US-based hire — money you can put back into marketing, product or headcount that actually needs to be in-house.

Hiring in-house

  • High salary plus benefits, $60K–$100K+ a year
  • Two to four weeks of hiring and onboarding
  • Fixed overhead: office, equipment, utilities
  • Hard to scale quickly in either direction
  • Payroll taxes, workers' comp and PTO on top
  • Turnover means paying the whole cost again

Working with Loyalease

  • Pay only for the hours you need, from $109 a month
  • Ready to work immediately, no training period
  • Zero overhead: no office, equipment or benefits
  • Scale up or down as the business changes
  • Multi-skilled across admin, design, web and CRM
  • One point of contact, consistent quality

How it works

What you are actually buying

A retainer is a block of my time each month, used on whatever the business needs that month. Here is exactly how that runs, so nothing is a surprise once you start.

01 We scope it A short call, then the plan, the hours and what they cover go in writing before anything starts.
02 You try a week Most people start with the paid trial week. Real work, no contract, and you see the standard first-hand.
03 We start the month You get a shared task board and a set time each week. Send work as it comes up, or we plan it a month ahead.
04 You see where it went Time is tracked and visible to you throughout, with a summary at the end of every month.

The hours

What counts, and what does not

Time spent on your work counts, including reading your brief and the thinking before the doing. Waiting on a reply from you does not. Nothing is billed that was not delivered.

Flexibility

Hours are not locked to one task

A month can be half admin and half design if that is what the business needs. You are buying my time and judgement, not a fixed list of tasks.

Running short or over

If the month does not fit

Tell me before the month ends and unused time goes on something useful rather than lapsing. If you are consistently under, we move you down a plan instead of taking the money.

Changing plans

Move up or down any month

Retainers run month to month. Change plan, pause for a quiet season, or stop at the end of any month. There is nothing to cancel and no notice period.

Projects

Builds are quoted separately

A website or CRM build is a defined piece of work with a start and an end, so it is quoted as a fixed price. That way you are not paying a retainer while it is being built.

Ownership

Everything is yours

Every account, file and asset is in your name from day one, and the work is documented as it goes, so nothing depends on me still being here.

Start with the trial week Book a free call

Bundles

Prefer to buy hours in blocks?

Three ways to buy without a monthly commitment. Hours never expire, and anything unused rolls into the next block. A retainer works out cheaper for the same hours, so these are priced for the flexibility rather than as the cheaper option.

No commitment

Trial week

$109

5 hours, one week

A full week of virtual assistant work with no ongoing commitment. See the standard of work first-hand, then decide.

What the trial week includes
What you get
Five hours of real work across one week, on whatever you need most. Not a sample task and not a demo.
How it runs
We agree what to tackle on a short call, you get a shared task board, and time is tracked and visible to you throughout.
What happens after
Nothing automatically. No contract, no auto-renewal and no obligation to continue. If you want to carry on, the hours roll into whichever plan fits.
Why it exists
Reading a portfolio is not the same as working with someone. This is the cheapest way for both of us to find out if it fits.
Start the trial week

Block of hours

Pro bundle

$419

20 hours · use them whenever you like

20 hours of support for growing businesses with a steadier workload.

How the Pro bundle works
What you get
Twenty hours to use whenever you like, with no monthly commitment and no expiry date.
Who it suits
Seasonal businesses, one-off pushes, or anyone who would rather not commit to a monthly retainer yet.
How the time is used
Across anything a retainer would cover. Send work as it comes up and I draw down against the block.
Worth knowing
A retainer works out better value at the same volume. The bundle is priced for the flexibility, not as the cheaper option.
Choose Pro bundle

Block of hours

Elite bundle

$779

40 hours · use them whenever you like

40 hours of comprehensive support across admin, creative and systems.

How the Elite bundle works
What you get
Forty hours to use whenever you like, with no monthly commitment and no expiry date.
Who it suits
A bigger push such as a launch, a rebrand or a busy season, without signing up to anything ongoing.
How the time is used
Across admin, creative and systems. You can spend it in one intense fortnight or across several months.
Worth knowing
If you find yourself buying blocks repeatedly, moving to a retainer costs less for the same work.
Choose Elite bundle

Project work

Fixed-price projects

Priced on the outcome rather than the hours. Every price below is a starting point, not a fixed rate — after a short scoping call you get one fixed quote in writing, and it does not move unless you change the scope.

Starting at

$450

Landing page

One page built around a single conversion.

  • Copy structured around one clear action
  • Mobile behavior tested, not assumed
  • Form wired to your inbox or CRM
  • Analytics and conversion tracking
  • Delivered in 5–7 days

Final quote depends on scope. What moves the price: extra sections, custom illustration or photography, and whether the copy is written from scratch or supplied.

What a landing page build includes
What you get
One page built around a single conversion, with the copy structured around one clear action.
Included
Mobile behaviour tested rather than assumed, the form wired to your inbox or CRM, and analytics and conversion tracking set up.
Timeline
Delivered in five to seven days from the point content is agreed.
What moves the price
Extra sections, custom illustration or photography, and integrations beyond a standard form. You get one fixed quote in writing before anything starts.
Get a landing page quote

Starting at

$1,500

Full website

A multi-page site built to be found and to convert.

  • Up to 6 pages, structured for SEO
  • Page titles, schema and sitemap set up
  • Forms wired to your CRM with notifications
  • Speed and accessibility checked before handover
  • Handover walkthrough so you can run it
  • Delivered in 2–4 weeks

Final quote depends on scope. What moves the price: page count, e-commerce or booking, bilingual content, migrating an existing site, and how much copy already exists.

What a full website build includes
What you get
Up to six pages, structured for search rather than just designed to look right.
Included
Page titles, schema and sitemap set up, forms wired to your CRM with notifications, and speed and accessibility checked before handover.
Timeline
Delivered in two to four weeks, with a handover walkthrough so you can run it yourself.
What moves the price
Additional pages, ecommerce, bespoke functionality or a migration from an existing site. The quote is fixed once scope is agreed.
Get a full website quote

Starting at

$900

CRM build

Pipelines and follow-up that run without anyone remembering.

  • Pipeline stages mapped to how you actually sell
  • Intake forms wired to real notifications
  • Automated follow-up sequences
  • Reporting dashboard against a weekly goal
  • Written SOPs so your team can run it
  • Delivered in 1–3 weeks

Final quote depends on scope. What moves the price: number of pipelines, integrations with tools you already use, data migration, and team training sessions.

What a CRM build includes
What you get
Pipelines and follow-up that run without anyone having to remember, in GoHighLevel, Airtable, Dubsado or whatever you already use.
Included
Pipeline stages mapped to how you actually sell, intake forms wired to real notifications, automated follow-up sequences and a reporting dashboard against a weekly goal.
Timeline
Delivered in one to three weeks, with written SOPs so your team can run it.
What moves the price
The number of pipelines, integrations with other tools, and migrating existing data.
Get a crm build quote

Starting at

$900

Brand system

The rules everything else runs on, written down.

  • Palette, type and spacing defined
  • Logo usage and clear-space rules
  • Voice and tone, with a write-this-not-that table
  • Photography direction
  • Delivered as a documented PDF
  • Delivered in 1–2 weeks

Final quote depends on scope. What moves the price: number of sub-brands, whether a logo needs redrawing, and how much existing material has to be audited first.

What a brand system includes
What you get
A documented identity your team and any future designer can produce from without asking you. Palette, type, spacing, logo usage, voice and photography direction.
Why it matters
Without one, every new designer starts from their own taste and the brand drifts. This is the piece that stops that.
Timeline
One to two weeks, delivered as a PDF you own outright.
Recent examples
Ten-page systems for Beltori and BYMORA USA, and a seven-page brand book for a Baltimore home-buying business.
Get a brand system quote

Starting at

$750

Social launch kit

A month of content, designed and scheduled.

  • 30 posts designed to one system
  • A month-ahead content calendar
  • Captions written for each post
  • Scheduled and queued in your tool
  • Delivered in 2–3 weeks

Final quote depends on scope. What moves the price: number of platforms, whether product photography is supplied, and video versus static.

What the launch kit includes
What you get
Thirty finished posts built on one documented system, plus the calendar and captions, loaded into your scheduler ready to run.
Who it suits
A brand relaunching a feed, or starting one, that wants a running start rather than a slow trickle.
Timeline
Two to three weeks from the point the direction is agreed.
After the kit
Most people move onto a retainer once the queue runs down, but there is no obligation to.
Get a launch kit quote

Starting at

$2,200

Website and CRM together

The site and the follow-up behind it, built as one job.

  • Everything in the full website build
  • Everything in the CRM build
  • Forms wired straight into your pipeline
  • One handover covering both
  • Delivered in 3–5 weeks

Final quote depends on scope. What moves the price: number of pages and pipelines, ecommerce, and migrating data from an existing system.

Why these two go together
What you get
A website built to be found and to convert, and the pipelines and automated follow-up sitting behind it, scoped and delivered as one project.
Why bundle them
A site that captures leads into nothing is the most common thing I get asked to fix. Building both together costs less than the two separately and avoids the handover gap.
Timeline
Three to five weeks, with one handover walkthrough covering the site and the CRM.
Ownership
Every account is in your name, with written SOPs so your team can run it.
Get a combined quote

Per month

$400

SEO retainer

Ongoing work to get found for what your buyers search.

  • Keyword and competitor research
  • New service or location pages each month
  • On-page fixes and technical clean-up
  • Google Business Profile management
  • Monthly reporting against real rankings

Final quote depends on scope. What moves the price: how competitive the terms are, and how many locations or services you need to rank for.

How the SEO retainer works
What you get
A monthly programme rather than a one-off audit. Research, new pages written and published, technical fixes, and reporting against actual ranking movement.
Realistic timeline
Long-tail terms usually move in one to three months. Competitive head terms take longer, and I will say so before you commit rather than after.
What it is not
No guarantees on position. Anyone promising a number-one ranking is guessing, and I would rather show you the plan than sell you a promise.
Works best with
A site I have built, or one where I can make changes directly. Ranking work through a third-party developer is slower and costs more.
Talk about SEO

Project work is split across milestones. You are never asked to pay the full amount before anything is delivered.

Questions

About the money

What payment methods do you accept?
Bank transfer, Wise, or card via invoice. UK clients can pay in GBP at the prevailing rate if that is simpler.
What if it is not working out?
Start with a paid trial week rather than committing to a retainer, so you can see the standard of work before any monthly plan begins. On a retainer you are billed only for hours actually delivered, and you can pause or cancel month to month. Because time is tracked and visible to you, you always know what you paid for.
Is there a contract or minimum term?
No minimum term. Retainers run month to month, can be paused, and can be cancelled with 30 days' notice.
What if my scope changes mid-month?
We adjust. Extra hours are billed at your plan's rate and I flag it before going over, never after. If the month runs light I will tell you rather than quietly bill for time I did not use.
What counts as an hour?
Time spent on your work, tracked and visible to you. Reading your brief counts. Waiting on a reply from you does not.

Questions

The things people ask before booking

If yours is not here, ask it on the call — I would rather answer it than have you guess.

What does a retainer actually include?

A set number of hours a month across whatever mix you need, plus the planning and reporting around it. Hours are not locked to one task type, so a month can be half admin and half design if that is what the business needs.

Am I locked into a contract?

No. Retainers run month to month and you can stop at the end of any month. There is a paid trial week first so you can see the work before committing to a month.

What happens to unused hours?

Tell me before the month ends and I will use them on something useful rather than letting them lapse. If you are consistently under, we move you down a plan instead.

Why are project builds priced separately?

Because a website or CRM build is a defined piece of work with a start and an end. Quoting it separately means you are not paying a retainer while it is being built, and you know the total before it starts.

Do prices change?

The starting prices are what they say. A build quote can move if the scope grows, but only after we have agreed the change in writing.

Book a free 15-minute call Send a message instead

Let's find out if this is a fit

A free 15-minute call. We map where your time is going, and I tell you honestly whether I am the right person for it.

Book a free discovery call Email me directly Call +1 (720) 379-2533
Book a free call Call now